Key Responsibilities

• Be constantly aware of new trends in media.
• Identify and resolve customer complaints regarding sales and service.
• Monitor customer preferences to determine focus of sales efforts.

• Responsible for identifying appropriate musical selections to air on the station, and managing the task of scheduling the music for the Station. Also always ensures the music log generated each day is of the highest quality.
• Responsible for the entire output which includes – songs , scheduling of promotions and spots.
  

• Ensure on-air sound of the radio station is in keeping with the programming philosophy and guidelines.
• Generate a complete and error-free music log for playback in the on-air studio for every day of the week. Compilation of Music Features/Charts
• Manage the music/RCS database and ensure the smooth operation of the scheduling software.
• Liase with the Commercial Traffic Manager about various commercial inventory requirements as needed.
• Liase with the manufacturer of the music scheduling software to ensure continuous operation of the system.
• Selection of listener requests/activities in conjunction with the Programme/Station Manager.
• Liase and compile Music play-list in conjunction with Presenters
• Assist the On-line web dept on the music section.
• RCS Maintenance
• Competition Tracking on music play-out by the various stations (via AIRCHECK)
  

• All music logs generated by music scheduling software are of the highest quality with no errors.
• All music logs have a high degree of music familiarity in each hour.
• All active music categories are of the appropriate size in accordance to and match the programming strategy.
• All songs are correctly coded in the music scheduling system.
  

• Meet with Record Label representatives on a regular basis.
• Ensure all music received by the station, is catalogued and stored appropriately, into identifiable categories for on-air rotation
• Liase on a weekly basis with the Program Director on the status of the active music play-list.
• Ensure all songs that are added, replaced or deleted from the Music scheduling software is in keeping with the radio stations programming strategy and guidelines.
• Co-ordinate with the Program Director for music research studies.
• Catalogue new music on a weekly basis

• Music Play-lists are of a high quality and are freshened regularly in accordance with the programming strategy
• 'Auditorium Music Testing' is adhered to

External:

Record Company representatives

Internal:

Program Director, Station Manager & Presenters

• Appreciation for different genres of music and familiarity with radio formats.
• Ability to manage the station play-list on a daily basis.
• Attention to detail is key to the managing of song categories on a daily basis.
• Ability to select music in terms of balancing music genres and tempos.
• Correct usage of music research to conduct music categories.
• Strong, effective communicator with good teamwork and collaborative skills.
• Ability to optimise resources to achieve required results for the success of the organization.
  

Profile:
Qualification

Graduation

• 4-5 years in a similar industry
• Preferable if has prior experience on the music software (in our case RCS)
  

• Implement sales strategy
  • Enhance revenue through direct sales w/advertising agencies and clients
  • Create, maintain and enhance relationships with accounts in identified categories.
  • Develop relationships with business clients, in and out of present client categories.
  • Devise and deliver presentations to demonstrate the value of the Station's dominating and specialized consumer market while referencing syndicated research data such as Nielsen, etc.
  • Optimise current agency and client relationships
  • Function strategically and tactically to position the Station to dominate the radio space.
  • Develop sales plans and goals by studying and understanding the station's market and seek approval all sales promotion campaigns from the Sales Head
  • Determine price schedules and discount rates in tandem with the Station Head and Sales Head.
  • Review operational records and reports to project sales and determine profitability.
  • Monitor and analyse sales and marketing activity against goals.
  • Scan the environment to gain insights into competitor strategies, potential business opportunities and market trends
• Talent/Staff Management
  • Recruit and train account executives for the station and work with them to meet a specific financial goal for the station
  • Provide coaching and regular one-on-one meetings for staff.
  • Set stretch goals aimed at developing the business skills and competencies of the people in the team
  • Direct clerical staff to keep records of sales correspondence, bid requests, and credit collections, and to maintain current information on tariffs, licenses, and restrictions.
    
• Develop relations with Agency/clients resulting in quality business
  
• Financial
  • Analyse the financial performance of sales team at the Station and identify and remove bottlenecks to performance
• Monitor competition and obtain market share
  • Be constantly aware of new trends in media.
  • Ensure sales staff at the Station work seamlessly with programming and marketing/promotions
  • Monitor competitive stations to own Station in format and audience.
  • Identify and resolve customer complaints regarding sales and service.
  • Monitor customer preferences to determine focus of sales efforts.
    

• Maintain and develop new business with clients and agencies to attract their desired demographic.
• Sell network specials and Radio programming offerings that are of interest to local/regional advertisers
• Function effectively within local/regional advertisers seeking access to urban/national markets
• Present professionally to local / regional corporations / institutions

As and when required

Internal:

Vertical heads: